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“The truth of art lies in its power to break the monopoly of established reality to define what is real.”

-Herbert Marcuse

We review films: oftentimes those that receive far too little attention. We aspire to find meaningful moments and performances worth pausing for and denouncing the superficial gloss that film reviewing has become. We look not just towards the colors and sounds on screen, but into the utility and relevance of the story being told in the context of everyday life. In an age of counterfeit identities and medicated distractionism, we hope to inspire moments of genuine self-reflection. Whether we achieve those aims remains to be seen.

Our slogan comes from an interview Wim Wenders did, where he pointed out the decline in independent film criticism as more and more journalists refuse to be a mirror to the industry—tethered to the perks that the industry provides. For the last couple of years, we’ve noticed a trend towards review inflation in favor of average films because they endorse the political ideology of “progressivism” and by extension, Hollywood. We wanted to be a counterbalance to this trend—not because we hate progressivism, but because we hate peddlers.

Corresponding to the ratings on Rotten Tomatoes and adjusting for film choice inflation, our scale works in the following way:

FRESH = B- and up (🍅) | ROTTEN = C+ and down (👎)